Why is this important: By spotlighting Albania, Le Figaro has cast the country as a promising new player on the international tourism stage—one that offers authentic culture, unspoiled landscapes and experiences that exceed visitor expectations.

Why is this important: Four distinct hot springs emerge at the foot of Kati Bridge, long valued for treating various health conditions thanks to their high-sulfur, therapeutic waters. As a protected natural area, Bënja draws both summer crowds and winter wellness seekers when temperatures dip to 0°C.

Why is this important: Before the music begins, the organizers intentionally set the tone with this action to highlight the festival’s broader mission: promoting sustainable cultural tourism in Albania, alongside offering unforgettable musical experiences.

Why is this important: The rise reflects growing confidence in Albania as a holiday destination and supports local economies across regions. Consistent growth also signals readiness for further tourism investment in infrastructure and services.

Why is this important: The surge in visitors underscores Gjirokastër’s growing appeal as a cultural and heritage destination, helping boost local businesses and spotlighting Albania’s southern tourism corridor. Sustained visitor numbers could prompt further investment in infrastructure and services.