Why is this important: The achievement highlights Albania’s successful recovery and growth in the tourism sector, surpassing other European nations and reflecting a significant boost in the country’s international profile and economic development.

Why is this important: This trail promotes eco-tourism and supports sustainable tourism in the region, encouraging travelers to explore northern Albania’s natural beauty and cultural traditions.

Why is this important: As one of the fastest-growing sectors in the country, tourism directly influences job creation, infrastructure development, and foreign direct investment. In 2023 alone, Albania saw a record-breaking 10.1 million international arrivals. The new strategy aims to build on this momentum by increasing the number of tourists while spreading the benefits more evenly across different regions of the country. This diversification will help reduce seasonal tourism pressures and make the industry more resilient.

Why is this important: This project reflects Albania’s commitment to sustainable tourism by harmonizing economic development with environmental conservation. The goal is to enhance tourism while preserving the natural beauty of one of the country’s most picturesque regions.

Why is this significant: “Sofra Pukjane” showcases Puka’s rich cultural and historical heritage but also positions it as a key destination for tourism in northern Albania. With growing interest in agrotourism and local investments, the festival represents a broader effort to boost the local economy and encourage Albanians abroad to return and invest.