Why is this important: The surge in visitors underscores Gjirokastër’s growing appeal as a cultural and heritage destination, helping boost local businesses and spotlighting Albania’s southern tourism corridor. Sustained visitor numbers could prompt further investment in infrastructure and services.

Why is this important: The fire in Lura has been burning for five days near the iconic “Lake of Flowers” area, threatening young pine forests. In Dukat, flames are approaching the Llogara National Park, raising fears of wider ecological damage. Authorities confirm 36 hectares of vegetation and over 2,500 olive trees have already been destroyed.

Why is this important: Tourism is one of Albania’s key economic drivers, but repeated issues—such as water shortages in coastal areas, waste mismanagement, and construction during peak season—are threatening its image as the “Pearl of the Mediterranean.” In a statement, the Chamber said these problems are disrupting not only business operations but also the quality of life for residents and visitors.

Why is this important: The growing number of arrivals signals another busy summer for the Albanian tourism sector, with implications for infrastructure readiness, service capacity, and the economy. The steady rise in domestic and foreign visitor numbers reaffirms Albania’s emergence as a prime Mediterranean destination.