Why is this important: The Express article reflects Albania’s growing presence in international tourism, signaling its rise as a sought-after holiday destination. With a significant surge in online searches for “Holidays in Albania,” the country is drawing attention from travelers seeking new and affordable Mediterranean getaways.

Why is this important: The pilgrimage to Laç is a deeply rooted spiritual tradition in Albania, attracting worshippers from all religious backgrounds, Muslims and Christians. Many believe in the miraculous powers of Saint Anthony, making this event one of the most significant religious gatherings in the country. The large turnout highlights the enduring role of faith in Albanian society.

Why is this important: Summer Day is a deeply rooted pagan festival that symbolizes renewal and the changing of seasons. In recent years, this day has become a major national celebration, centering in Elbasan, but also present throughout Albania. Key elements of the celebration include flowers, the “verore” bracelet—a colorful woven thread worn until the first sighting of swallows—and the traditional ballokume, a sweet corn-based treat closely associated with the holiday. A longstanding tradition is also to enjoy a meal outdoors, featuring seasonal vegetables and fresh produce, embracing the spirit of nature and community.

Why is this important: Albania has become a top emerging travel destination, attracting nearly 11 million tourists in 2024 despite its relatively small size of 28,000 square kilometers. Being named Guest of Honor at ITB Berlin, one of the world’s most prestigious tourism fairs, significantly enhances Albania’s global visibility—especially as tourism becomes a key pillar of the country’s economy.