Why is this important: MUSE-X aims to promote Albanian culture globally, marking the country’s first professional study of the music and creative arts industries and celebrating Albania’s growing presence in the global cultural scene.

Why is this important: The conservation efforts in Voskopojë are set to boost tourism by preserving its historic churches and monasteries. These restored sites will attract both local and international visitors, showcasing the region’s rich cultural and religious heritage. As tourism grows, it will help support the local economy while ensuring these cultural treasures are protected for future generations.

Why is this important: Declared a protected area in 2022, Porto Palermo Natural Park covers nearly 1,695 hectares, with 88% of its area being marine territory. The park is home to rare and valuable species, including Euphorbia dendroides, Lithophylum byssoides, and Posidonia oceanica meadows, which serve as vital ecosystems for marine biodiversity and contribute to the conservation of Albania’s underwater heritage.

Why is this important: The contest serves as a powerful tool for showcasing Albania’s tourism potential on a global stage. With participation from 42 countries in its first edition, the initiative highlights the growing international interest in Albania’s landscapes, heritage, and traditions. The competition is expected to enhance the country’s image as a top travel destination while encouraging content creation from both visitors and locals.