Why is this important: The surge in visitors underscores Gjirokastër’s growing appeal as a cultural and heritage destination, helping boost local businesses and spotlighting Albania’s southern tourism corridor. Sustained visitor numbers could prompt further investment in infrastructure and services.

Why is this important: A decade ago, Albania welcomed only a few hundred thousand visitors. In the last two years, over 10 million tourists from around the world have visited, drawn by upgraded infrastructure, stunning natural diversity packed into just 28,000 square kilometers, warm hospitality, and rich cuisine. Albania’s rapid ascent is now gaining recognition on the global stage.

Why is this important: The movement of capital and businesses from Kosovo to neighboring markets—especially Albania—signals declining investor confidence in domestic conditions. AKB reports that over 600 Kosovo-owned enterprises are now operating in Albania. The exodus is attributed to policy failures, legal uncertainty, and lack of institutional support in Kosovo.

Why is this important: The growing number of arrivals signals another busy summer for the Albanian tourism sector, with implications for infrastructure readiness, service capacity, and the economy. The steady rise in domestic and foreign visitor numbers reaffirms Albania’s emergence as a prime Mediterranean destination.

Why is this important: Described as a “jewel of the Mediterranean,” Sazan Island is now at the center of a $1 billion investment led by Kushner and his wife Ivanka Trump. The plan has generated global interest not only because of the Trump family’s involvement, but also due to the site’s untouched natural beauty and strategic location between the Adriatic and Ionian seas.