Why is this important: MUSE-X aims to promote Albanian culture globally, marking the country’s first professional study of the music and creative arts industries and celebrating Albania’s growing presence in the global cultural scene.

Why is this important: From May 21 to 31, for 11 consecutive nights, over 100 artists from countries such as Azerbaijan, Mexico, Morocco, Greece, Turkey, Italy, France, and many more will perform contemporary dance, performance art, music, spoken poetry, and other creative activities.

Why is this important: The contest serves as a powerful tool for showcasing Albania’s tourism potential on a global stage. With participation from 42 countries in its first edition, the initiative highlights the growing international interest in Albania’s landscapes, heritage, and traditions. The competition is expected to enhance the country’s image as a top travel destination while encouraging content creation from both visitors and locals.

Why is this important: The pilgrimage to Laç is a deeply rooted spiritual tradition in Albania, attracting worshippers from all religious backgrounds, Muslims and Christians. Many believe in the miraculous powers of Saint Anthony, making this event one of the most significant religious gatherings in the country. The large turnout highlights the enduring role of faith in Albanian society.