Albania is poised to take center stage as the Host Country of ITB Berlin 2025, the world’s largest international tourism trade fair. 

Why is this important

The prestigious event, scheduled for March 2025, offers Albania an unparalleled platform to showcase its natural beauty and tourism potential to a global audience. 

Background 

According to Albania’s Ministry of Tourism and Environment, the country will highlight its stunning landscapes and the rich opportunities for nature-based tourism at ITB Berlin.

As part of its participation, Albania will present exciting outdoor activities such as hiking, rafting, paragliding, and birdwatching, making it an attractive destination for adventure enthusiasts. This is an important step in promoting Albania as a rising destination for nature lovers and eco-conscious travelers. The country’s natural assets, including the Albanian Alps, Vjosa River, and UNESCO World Heritage Sites like Gjirokastra and Berat, will be a key focus of the presentation.

ITB Berlin sees this as an opportunity for Albania to further cement its reputation as a hidden gem in the Mediterranean. With growing interest from tourists seeking off-the-beaten-path adventures, Albania is positioning itself as a prime destination for sustainable and authentic travel experiences.

Albania’s participation at ITB Berlin 2025 is expected to bring a boost to its tourism sector, driving international visibility and helping to attract a new wave of tourists seeking outdoor activities and cultural exploration.