Albania sees 14.5% rise in foreign visitors in January 2025
Albania recorded 1,158,204 arrivals in January 2025, a 12.4% increase from the same period in 2024, according to INSTAT. Foreign visitors alone totaled 560,396, marking a 14.5% rise, with 97% coming from Europe, mainly from Southern Europe (87%).
Why is this important: The data highlights Albania’s growing appeal as a tourist destination, with the majority of foreign visitors arriving for holidays and family visits—up 13.4% year-over-year. Business-related travel also surged by 90.1%, reflecting increased investor interest.
What’s next: With tourism driving economic growth, Albania is expected to see continued visitor expansion in 2025, fueled by improved infrastructure and travel connections.
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