Albania has seen a 93% increase in foreign tourists in the first seven months of 2024, making it the second-fastest-growing destination worldwide. The data comes from Travel and Tour World, highlighting a strong tourism recovery post-pandemic.

By the numbers

Qatar tops the list with a 147% increase, followed by Albania. Other high-performing countries include El Salvador, Saudi Arabia, Moldova, and Tanzania, all showing unique growth strategies in the post-pandemic travel landscape.

• According to the UN World Tourism Organization, about 790 million travelers crossed international borders from January to July, marking a 96% increase in global travel.

Albania’s rise

Travel and Tour World notes that Albania has emerged as a Mediterranean hotspot, attracting tourists with its rich history, stunning coastline, and affordable costs.

• Official data shows that from January to August, 8.5 million tourists visited Albania, surpassing the total of 7.5 million tourists for all of 2023.

Driving the growth

The Albanian government has significantly promoted its tourism sector through international fairs and digital marketing campaigns.

• Efforts to develop sustainable tourism practices and improve infrastructure have also played a key role in attracting more visitors.

The big picture

Albania’s tourism boom reflects the country’s ability to draw in travelers seeking new and budget-friendly destinations, signaling its growing importance on the global tourism map.