Albania ranks 2nd globally in tourism growth for 2024
Photo: South of Albania
Albania has seen a 93% increase in foreign tourists in the first seven months of 2024, making it the second-fastest-growing destination worldwide. The data comes from Travel and Tour World, highlighting a strong tourism recovery post-pandemic.
By the numbers
Qatar tops the list with a 147% increase, followed by Albania. Other high-performing countries include El Salvador, Saudi Arabia, Moldova, and Tanzania, all showing unique growth strategies in the post-pandemic travel landscape.
- According to the UN World Tourism Organization, about 790 million travelers crossed international borders from January to July, marking a 96% increase in global travel.
Albania’s rise
Travel and Tour World notes that Albania has emerged as a Mediterranean hotspot, attracting tourists with its rich history, stunning coastline, and affordable costs.
- Official data shows that from January to August, 8.5 million tourists visited Albania, surpassing the total of 7.5 million tourists for all of 2023.
Driving the growth
The Albanian government has significantly promoted its tourism sector through international fairs and digital marketing campaigns.
- Efforts to develop sustainable tourism practices and improve infrastructure have also played a key role in attracting more visitors.
The big picture
Albania’s tourism boom reflects the country’s ability to draw in travelers seeking new and budget-friendly destinations, signaling its growing importance on the global tourism map.
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