Albania leads Europe in tourism growth, says PM Edi Rama
Prime Minister Edi Rama has shared on social media that Albania is leading Europe in tourism growth according to the World Tourism Organization’s Barometer. From January to July 2024, Albania ranked first in Europe for the increase in international visitors compared to the pre-COVID period, positioning itself just behind Qatar globally.
Why is this important: The achievement highlights Albania’s successful recovery and growth in the tourism sector, surpassing other European nations and reflecting a significant boost in the country’s international profile and economic development.
Context: The World Tourism Organization’s Barometer gives Albania a top spot in its European ranking and second globally, following closely behind World Cup host Qatar. This recognition serves as an international endorsement of Albania’s appeal as a tourist destination. The “gold medal” awarded to Albania in terms of revenue from tourism—with the highest increase compared to the pre-pandemic period—underscores the significant financial benefits tourism brings to the country.
Prime Minister Rama emphasized the impact of this achievement, noting that Albania hosted 9.7 million foreign visitors from January to September 2024. The diversity of growing tourist markets is a stable yet sure indicator that Albania will continue to fill its walls with such international certificates of success, translating into more revenue for businesses, employment for families, and a positive international image for Albania that was hardly imaginable a few years ago.
What’s next: With ongoing success in the tourism sector, Albania is expected to continue attracting international attention and investments, further solidifying its reputation as a premier tourist destination. This progress is likely to spur more opportunities for economic growth, job creation, and enhanced global standing.
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