Albania welcomed over 10 million tourists in first 9 months of 2025
Albania’s tourism sector continues to grow at a record pace, confirming the country’s position as one of the most attractive destinations in the region. According to the latest official data from the Ministry of Tourism, from January to the end of September 2025, Albania welcomed over 10.2 million visitors, marking a 6% increase compared to the same period in 2024.
Context: The month of August 2025 alone saw a tourism boom, with 2.38 million foreign visitors, a 10% rise from last year’s figures. This surge highlights Albania’s growing popularity among international travelers and the success of government and private sector efforts to diversify and promote year-round tourism.
From its Albanian Alps to its long Adriatic and Ionian coastline, Albania is rapidly transforming into a destination that caters to all types of travelers — from adventure seekers and cultural tourists to food enthusiasts and beachgoers. The expanding tourism map now includes not only coastal hotspots but also historical towns, mountain trails, and emerging cultural hubs across the country.
What else: The tourism sector is generating significant revenue for the Albanian economy while simultaneously promoting the country on the global stage. International media outlets have increasingly featured Albania as a safe, affordable, and vibrant travel destination, reinforcing its image as one of Europe’s most promising new attractions.
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