Albanian tourism under pressure, American Chamber sounds the alarm

The American Chamber of Commerce in Albania has raised serious concerns over the state of the country’s tourism sector, warning that poor infrastructure, environmental pollution, and staff shortages are undermining its competitiveness and long-term prospects.

Why is this important: Tourism is one of Albania’s key economic drivers, but repeated issues—such as water shortages in coastal areas, waste mismanagement, and construction during peak season—are threatening its image as the “Pearl of the Mediterranean.” In a statement, the Chamber said these problems are disrupting not only business operations but also the quality of life for residents and visitors.

Context: The Chamber emphasized that accommodation businesses are struggling with inconsistent water supply, sewage problems, and ongoing landfill fires in places like Vlora and Elbasan. Additionally, a chronic lack of qualified tourism workers is leaving many operators understaffed and unable to maintain service standards. Without immediate government and municipal action, the Chamber warned, Albania risks losing its momentum as an emerging Mediterranean destination.

What’s next: American businesses are urging authorities to implement structural solutions to these issues. The warning comes amid increased government efforts to clear public spaces of illegal structures and regulate the tourism sector more strictly during peak months.